This is why I differentiate between "selling" as an activity and "sales" as a profession.
Selling - as an activity- is something we do almost all the time, knowingly or unknowingly.
See, I am here trying to see you something through this posting and through this blog, It is not commercial selling, and I an not getting any money from you in return, but it is still one form of selling.
In this daily life selling activity, we can see everyone trying to sell him/herself to the people he cares for in the family, in the community, at the job and elsewhere. This is very often done by showing the good side in the person and the benefits he/she may extend to others.
Spouses do this to each other, children do it to their parents, even pet animals do this instinctively to get the food and care from their owners.
This is a bit different from commercial selling which people find complex and exhausting most of the time. Sellers get disappointed when they are rejected, and buyers get offended by the non-stopping flow of sales attempts they get from people they know and mostly by people they do not know !
In fact, the feeling that someone is behind your money (bottom-line) is an annoying feeling. and let us face it, sales people at the end are after your money, regardless of what they say.
SSS is about successful selling, not aggressive selling, not overselling, not selling what customers do not need, and certainly not about abusing customers confidence or lack of knowledge just to get the $$$ out from them.
To be continued !
Selling - as an activity- is something we do almost all the time, knowingly or unknowingly.
See, I am here trying to see you something through this posting and through this blog, It is not commercial selling, and I an not getting any money from you in return, but it is still one form of selling.
In this daily life selling activity, we can see everyone trying to sell him/herself to the people he cares for in the family, in the community, at the job and elsewhere. This is very often done by showing the good side in the person and the benefits he/she may extend to others.
Spouses do this to each other, children do it to their parents, even pet animals do this instinctively to get the food and care from their owners.
This is a bit different from commercial selling which people find complex and exhausting most of the time. Sellers get disappointed when they are rejected, and buyers get offended by the non-stopping flow of sales attempts they get from people they know and mostly by people they do not know !
In fact, the feeling that someone is behind your money (bottom-line) is an annoying feeling. and let us face it, sales people at the end are after your money, regardless of what they say.
SSS is about successful selling, not aggressive selling, not overselling, not selling what customers do not need, and certainly not about abusing customers confidence or lack of knowledge just to get the $$$ out from them.
To be continued !
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