Political Selling could be heavens or hill

Well !   

This is a touchy subject and a bit sensitive to cover here.

From my past 30+ years in the field, I have formulated my own thoughts on lots of topics including successful selling and the various levels selling has to go through to be successful !

• Technical-Level Selling: 
  This is where you focus on thing itself that you are selling, what is it composed of, how it works, what it gives, what it required to work properly, what benefits it gives, ... etc.
• Business-Level Selling:
  This is where you focus on pricing, investments, cost analysis, discounts, payments, warranties and limitations, contracts and orders, terms and conditions, delivery and execution, competition, bidding, financial facilities, ... etc.
• Political-Level Selling:
  Usually done at the highest levels within the buyer and the seller organizations.  It focuses on relations, like and dislike, getting along together, trust and mistrust, confidence building, long-term relationships and strategies ,,, etc. 

Now let us look at this picture and see what it implies 

Yeah !  definitely, this is a highly political relation between two countries with  a heritage of common interests and a high level of confidence between their leaders ! 

But what is behind the picture in terms of successful selling ?

This is pure professional talk ... and while we are talking about "political level selling"  .. we will not get into politics

Can you imagine the results what this "political-level relation" between the leaders of these countries ?

Let us take one example ...

The Boeing-Airbus competition is a typical competitive selling case worth Billions of US $$$.
It is known that the   Bush-Abdullah personal relationship was the final decision maker in this competition

Check these links for more details 

CNN          50 greatest business rivalries of all time

France24    WikiLeaks exposes US-French ‘war’ over jet sales